Marketing Magazine selected their Worst 9 Adverts of 2009. They are mostly from insurance companies, and they’re not all that bad, but overall, it seems last was all about price comparisons, “real people” and selling gold.
Andy Nairn, executive planning director of ad agency MCBD, believes that it is not enough forads simply to raise awareness if they are not well-liked. ‘Most people have an awareness of Josef Fritzl, but it doesn’t mean they want to spend time with him,’ he says.
1. Go Compare
2. Cash4Gold
3. Glade (Where the little boy wants to “poo in Paul’s”
4. Iggy Pop sells insurance
5. Confused? Real people aren’t.
6. Yellow Pages 24/7 (As made by that BadgerBadgerBadger guy)
7. “Oh Yes!” – Churchill
8. WeBuyAnyCar
9. Ant & Dec want to train your brain – Nintendo
10. County Life butter is Johnny Rotten’s dairy product of choice
(If you can’t see the adverts, you should visit the website at www.davidokeeffe.com and watch them there.)
