Miller kick off their new social media website- and it’s pretty damn good
Over the past few weeks I’ve been trying out the new website created by Miller, the world renowned (and tasty) beer. The website, which launched on the same night as their “Tonight Dublin, Tomorrow Ibiza” promotion, which sent 150 punters to the island a mere twelve hours after they enjoyed their pint in the local, enables users harness social media, such as Facebook and Twitter, and bring it into their real life for their big night out, or their quiet evening- whichever they choose.
Users are able to pre-check and check-in at their pub, nightclub or venue, like similar social services, but the difference is that they can plan their night by inviting friends and loved ones. But, they are able to check and find out which venues are the busiest and most fun via the “trending” section. Here I was able to see where other people and test users were hanging out. I was able to see that the craic wasn’t in Temple Bar, but a few roads down on Camden Street. This is something you don’t really see on Facebook directly, and it’s something that is very different on Foursquare. It makes the whole “going-out” a bit more fun, and a lot more interesting. It’s very handy to see where you’ll have a good evening, and where you should really give a miss, before you even head out.
The real deal-clincher is that the website is really something different. As users, like you and me, get involved and start to use it (we all know the power of social media) it will grow and expand into something quite special. It’s already rolled out in something like 10 cities in Ireland, Scotland and England, and it’s sure to get bigger as the publicity gets more and more intense. When you think of that in numbers it’s 75,000 pubs and clubs: that’s a hell of a lot. And, if you’re a geeky reader or a tech-junkie, the Miller team have made their very own custom API that works with the other social services, and some of the check-in API is for future use, such as future check-ins, “trending” venues and human behaviour. You’ve got to try it out to witness the “pre-checkin” features. The team are releasing mobile applications over the coming weeks also, which should be very beneficial to the use of the site.
A lot of new ventures and projects are started and released every year, but there is certainly something that stands out with this website. It holds a great deal of potential, and is sure to be very, very popular. I’ll see you there, or on the next night out. Just look out for the nearest trending venue.
http://www.itsmillertimeuk.com/ [no longer active]